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Blue Ridge Parkway Visitor Center
Recreation Centers
Location: On Blue Ridge Parkway at Milepost 115
Roanoke, VA 
Amenities: Auditorium
Hours: Open from 9:00 am to 6:00 pm, seven days a week from May 1 through October 31.
Contact Phone: (540) 427-1800
Blue Ridge Parkway Visitors Center

This is a unique facility created in partnership with the National Park Service and Roanoke County. The BRPVC serves as the gateway and information center for the Roanoke region and for the Virginia stretch of the Blue Ridge Parkway, the second most visited park in the National Park Service system. Its primary goal is to educate travelers about offerings in the region and the state. Knowledgeable staff are available to assist visitors and provide access to hundreds of flyers and maps for area attractions.  In addition, the center offers two exhibit galleries featuring the history of the Blue Ridge Parkway and how the Roanoke region was settled; a theater with a film about the Blue Ridge Parkway; and a gift shop featuring regional and parkway items.  The center is open May through October, seven days a week from 9:00 am to 5:00 pm. 

Directions to Blue Ridge Parkway Visitor Center

The center is only accessible from the Blue Ridge Parkway at milepost 115. Follow signs approximately 1.5 miles from the road.

Current and Upcoming Events For This Facility

Date Event Title
The Amazing County Treasure Hunt
We’re “caching in on scenery” for the sixth straight year! Using GPS technology, your team will search for hidden “treasure” at Explore Park or around the County. New this year, choose between novice and expert skill levels. Pre-registration is recommended by calling (540) 777-6326, or fill out a free registration form from our website at A limited number of GPS units are available with a refundable $150 deposit for those who don’t bring their own.
Explore Park Open House
Come see what’s happening at Explore Park. We’re celebrating our first spring under the operation of Roanoke County Parks, Recreation and Tourism with a FREE day of family fun. Party in the plaza with a live band, costumed characters, children’s activities and a sand sculpture. Step inside the newly refurbished Arthur Taubman Center for recreation program demonstrations and a wedding sampler. Join the Camp Roanoke staff for environmental education activities. Tour the historic Mountain Union Church and enjoy live music and storytelling. Follow our staff on guided hikes of the recently revitalized trails, or enjoy a hay ride through the park. You may also want to check out these exciting events that day:

• The Amazing County Treasure Hunt
A geocaching event that lets you tour Explore Park and other areas of County with a GPS.

• Into the Wild Race
A 5K run fundraiser to support Mill Mountain Zoo. Please register through the zoo for this activity