Advertising with Roanoke County Parks
We recently debuted a whole new look for our quarterly program guide. Recreation Family Fun Guide magazine is a full-color, glossy publication that keeps program participants and county residents informed about the amazing recreation opportunities we provide. For advertising inquiries please contact:

Kim Green Media
Email:
P.O.Box 3057  Roanoke, VA 24015
Ph: (540) 588-0800


Demographics

Geographic distribution by Zip:
30% - 24018
20% - 24019
10% - 24015
20% - 24153
10% - 24179
60% of our distribution is in Salem and SW County
* Distribution can change each issue, this is an average
distribution sample.

Who Reads Recreation?
Median Age: 40 years
Average Income: $48,500
Gender: 40% Male, 60% Female

Participation Demographics
Age 0-18 - 51%
Age 18-34 - 10%
Age 35-55 - 17%
Age 55+ - 23%

Our Readers' Interests

• 20% of adults enrolled in ARTS in the last 12 months
• 25% of youth enrolled in ARTS in the last 12 months
• 20% of adults enrolled in LIFE in the last 12 months (Courses include cooking, photography, computers, gardening, kitchen and continuing education)
• 15% of youth enrolled in LIFE in the past 12 months
• 5% of adults enrolled in AQUATICS in the past 12 months
• 25% of youth enrolled in AQUATICS in the past 12 months
• 40% of adults enrolled in WELLNESS in the past 12 months (Courses include martial arts, yoga, group exercise, aerobics, cycling, fitness, jazzercise, weight loss & health)
• 20% of youth enrolled in ATHLETICS in the past 12 months (Courses include basketball, soccer, volleyball, tennis, football, & tumbling)
• 5% of adults enrolled in OUTDOORS in the past 12 months (Courses include biking, climbing, kayaking, canoeing and outdoor adventure.)
• 15% of adults enrolled in TRAVEL in the past 12 months

Due Dates

Issue	Reserve	Due	Cover Focus
Jan-Feb	Dec 1	Dec 7	Health / Wellness
Mar-May	Feb 1	Feb 7	Camps / Outdoors
Jun-Aug	May 1	May 7	Aquatics
Sep-Dec	Aug 1	Aug 7	Arts / Lifestyle