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Jan 13

Cluster Analysis – Helping Employers Get Employees to Work

Posted on January 13, 2021 at 1:53 PM by Bailey Howard-DuBois

RIDE Solutions can assist employers who want to better manage parking, offer a valuable employee benefit, build their wellness programs, or meet sustainability goals, all free of charge.

For employers who are exploring options to help get employees to work, one simple tool at their disposal is the cluster analysis. A cluster analysis can quickly identify clusters of employees who might be excellent markets for carpool, vanpool, or transit service. For employers looking at employee wellness programs, a cluster analysis can even identify opportunities for walk and bike buddy programs to connect employees exploring active commute options.
It is one of the key tools that RIDE Solutions, the region’s commuter assistance program, uses when assisting its employer partners.

The process is simple: using a table of anonymized employee data including address and schedule information – that is, data with an employee’s home address but no identifying information such as a name – RIDE Solutions plots this data on a map. Employee data might be color coded to easily identify different shift or other work schedule variations, such as a group of employees who require a flexible schedule to manage common overtime requirements.

Once plotted, its then easy to visually identify clusters of employees of the same schedule. Depending on how large these clusters are, RIDE Solutions can help an employer determine how best to help them. For example, smaller clusters could be good carpool candidates, while larger clusters could suggest that a vanpool or shuttle could be the correct solution. If an anonymous identifier is included in the data provided by the employer, an Employee ID number for example, RIDE Solutions can provide these identifiers back to the employer to facilitate the formation of carpools, vanpools, bike buddies, and so forth through direct outreach to targeted commuters.

If an employer is aware that some employees are already carpooling or have interest in forming a vanpool, this can be included in the cluster analysis to identify ready markets and kickstart a shared ride service.

A cluster analysis can also help determine if there are no good opportunities for a carpool, vanpool, or transit option, saving the employer time and allowing RIDE Solutions to focus on other commuter options.

Analysis and research like this is just one of the services offered by RIDE Solutions as part of their free Workplace program. RIDE Solutions can assist employers who want to better manage parking, offer a valuable employee benefit, build their wellness programs, or meet sustainability goals, all free of charge. For more information visit www.ridesolutions.org or contact Director of RIDE Solutions Jeremy Holmes at 540-342-9393 or jholmes@rvarc.org.