Imagine a connected, mixed-use center in the heart of the Hollins community.
With the highest population density and employment concentration in Roanoke County, the Hollins area provides an excellent location for business investment opportunities. The Hollins Center area contains over 270 commercial and residential properties.
Wells Fargo to Invest $87 Million to Expand Customer Support Center in Roanoke County
Wells Fargo & Company is investing approximately $87 million to modernize and expand its customer support center. The investment will allow room for the creation of approximately 1,100 new jobs and enhance the working experience for more than 1,650 current employees. Learn more here.
Starbucks is Now Open!
A new Starbucks is now open at 7517 Friendship Lane in the Hollins Center.
Sheetz Opens at 7506 Williamson Road
Sheetz opened a brand new location in the heart of Hollins in July 2025! With a focus on speed, quality, and 24/7 service, Sheetz offers a one-stop shop for fuel, meals, and convenience items. Watch the grand opening video .
New Pickleball Courts at Waldron Park!
Additional pickleball courts were recently constructed at Walrond Park. These will be available all day until 11:00 PM each night, seven days a week. The park also includes accommodations for players such as a picnic shelter, a walking trail, and restrooms.
Friendship Retirement Community
Friendship Retirement Community opened a new Transitional Care Unit at the North campus in Hollins. Friendship worked with Hughes Associates Architects & Engineers to develop the new TCU, which offers 60 rooms that provide residents with more privacy, as the rooms have their own bathrooms with showers. The TCU will also feature Friendship’s pharmacy and emporium, as well as Bistro '66, Friendship's new dining venue. Read more...
Southern Team
Southern Team Hyundai has expanded their operations in the Hollins area and recently constructed a new 30,000 sq. ft. Sales and Service facility at 7300 Williamson Road. This all-new Hyundai Facility is designed with Fast Charging Electric Vehicle capabilities. Read more...
Jersey Mike's in Hollins:
Jersey Mike's opened their second location in the Roanoke Valley near the intersection of Peters Creek Road and Williamson Road in a shared building with Dunkin'. A third location is opening in front of Tanglewood.
Paved Walking Trail at Hollins Park is Open Now:
Roanoke County Parks, Recreation and Tourism celebrated the ribbon cutting of a new paved trail in Hollins Park, offering a better surface to walk and enjoy nature.
Vistar Eye Center:
Vistar Eye Center celebrated a grand opening for a new facility at 6125 Airport Road in Hollins. The new location offers retinal eye care, anterior surgical eye care, as well as routine and primary eye care.
Hollins Library Replacement Project:
The Hollins Library project, with planning and initial design scheduled in FY2023 and construction in FY2026, is slated to replace the existing Hollins Library with a state-of-the-art new community library. Read on...
Plantation Road Shared Use Path Tree Plantings:
Six new shade trees were planted along the shared use path on Plantation Road in conjunction with the five new trees planted at the Merriman Soccer Complex in South Roanoke as part of the new South County Trail Extension Project to South County Library. Watch the video here: Arbor Day 2024
Tru by Hilton open on Gander Way:
A new four story Tru by Hilton recently opened in the Plan area. The hotel offers rooms and suites. Just 10 minutes from the airport and close to Carvins Cove and Read Mountain Preserves and Splash Valley Waterpark, the hotel is located on Gander Way.
In 2018, Roanoke County identified the Hollins Center study area as an opportunity for investment due to its proximity to Interstate 81 and Hollins University; because it has the highest concentration of employment in the County; and for its multiple redevelopment opportunities. The Hollins Center Plan will guide future decisions and actions in Hollins over the next 10 to 20 years. The plan explores opportunities to develop higher density, mixed-use activity areas in the existing commercial corridors.
The Site Selector application helps business owners and corporations search for and locate available buildings and sites, and combine their property search with key community and business demographic information.
To Use:
Click the icons on the map for partial information about each site. For complete information, visit the app.
VDOT is conducting a multimodal transportation between Peters Creek Road at Wood Haven Road and Williamson Road at Plantation Road. Study partners include Roanoke County, the Roanoke Valley Transportation Planning Organization, Valley Metro and Whitman, Requardt and Associates. The study will identify project recommendations to improve:
Roadway safety and reliability;
Bicycle, pedestrian and transit accessibility; and
Transportation demand management needs.
A survey concluded on August 15, 2023. Learn more about the study on the VDOT project webpage.
